Previous |  Contents | Next Download the eBook I would not sabotage my long-term business in order to survive a panic attack or a short-term crisis. Panic attacks — we all have them “My bookings are down.” “I’ve gotta cut my prices.” “I’ve gotta slash my costs.” We all have anxiety attacks, so maybe this chapter’s for you. Anxiety is worrying in advance, worrying without a plan, psychological rather than rational. And the actions you take while you’ve got the cold sweats could affect your business for a long, long To View More >>

Previous |  Contents | Next Download the eBook "Me me me! My favourite word." — Seth Godin The people paying Here’s the key thing about social photography. Those people in your viewfinder are paying your bills. All of your bills. And the images you take are more or less worthless to anyone else. What are your customers after? Why do they want their photographs taken? Actually, do they want their photographs taken? In social photography the trick is to understand that it’s not about the print, or the album, or the photography, or Photoshop, or what your peers think To View More >>

Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

Previous |  Contents | Next Download the eBook "They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding..." Pride — personal and professional We’re in the “love” business, yes, but we’re in the pride business too. Professional pride in your case, but with your clients it’s personal… They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding — the location, the spread, To View More >>

Previous |  Contents | Next Download the eBook "...There are those who serve the high end and those who serve the budget end of the market. And like most industries, if you don’t choose the high end, the low end will probably choose you." What I mean by " professional" When I talk about professional photographers I mean people who aim to make a living from their photography — pay the bills, buy a home, raise kids, enjoy a good life and save for retirement. We all do it differently, but you get the picture. I think people for whom it’s a side hustle — To View More >>

The festive season is a great time to promote yourself and let your clients know how much you appreciate them. There's no doubt that photographs make fabulous personal gifts, especially in a nice mat, frame or canvas.  Personal touches, and adding value to packages, are good ways to have an impact without breaking the bank. 1. Give something away! Everyone loves a freebie. This could be a loose or matted print, or even a Canvas. These items have relatively short turn-around times, so as long as you hold the giveaway far enough in advance, they will have them by Christmas To View More >>

Matted prints are proving to be a great sales tools within the professional photographer community, and since Sue Bryce introduced her 'reveal wall' sales technique, photographers have been jumping on this for their own studios. Our Studio Boxes and Slip-in mats are designed so you can stock up with products, and order your Queensberry prints separately. The prints will only take a few days to arrive depending on whether you want us to colour correct or not … or of course you could print your own. Either way, you'll be able to schedule a sales consultation/photo To View More >>

It’s so refreshing to meet people who act as if the only thing coming between them and their dreams is a plan. Dmitry and Victoria Fedotov built a photography business serving some of the world’s wealthiest people by being clear about their goals and plans, by going the extra mile for their clients … and by shutting out the voices inside that say it can’t be done. Read on for the short story, or click here to listen to my conversation with Dimitry. Download Dmitry’s free Wedding Photography Guide. Dmitry and Vika met while they were studying power To View More >>

Written by: Clare Breheny When I worked in a corporate environment we would have literally hundreds of company-specific terms and acronyms that we used in meetings and emails to describe processes, systems, customers, products etc etc. When someone new joined the company we’d forget and spout out all these three letter acronyms, and we would see their face glaze over as if we were speaking a foreign language. For us, that was how things worked and what things were called. It was our day-to-day language and modus operandi. It would take a new person joining to remind us that To View More >>

Photographer Ben Von Wong recently had the opportunity to bring a dream to life, and despite a hectic schedule, he was determined to help a shy and very ill writer who had emailed his agent in the hopes that he'd consider taking some photos of her. Nicole wrote “I'd like some photos taken of me by a really good photographer while I still have some weight on me... I’d like to look beautiful or interesting. Anything but sick.” She wasn't sure he'd want to do it, and was prepared for a polite 'no', but Ben was intrigued, and two weeks later they'd organised a concept, assistants, location, To View More >>